About Me

Hi, I'm Nadira Ara — the founder of Jewelld by Ara. Collecting unique jewellery pieces has always been a personal passion of mine. I began collecting vintage watches for myself, drawn to their timeless charm and the stories they carry. But as my collection grew, so did my desire to share these treasures with others who appreciate the beauty of the past.

Living in Singapore, I noticed a lack of access to quality vintage jewellery and secondhand watches in Asia. That gap inspired me to launch Jewelld by Ara — a curated collection of vintage and secondhand timepieces sourced from all over the world. Each piece you find here has been handpicked by me, with love and intention, from places like Turkey, Japan, the United Kingdom, and France.

Every watch has a history. Now, it’s time for you to give it a new chapter.